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Your Personal Invitation to Hundreds of Free Gifts

To all Yorgoo Friends and valued Visitors,

Here is your personal link to get your hands on the largest selection of FREE, legal MP3’s, Videos, EBooks and Software and other products relating to online marketing that you will find anywhere!

http://www.dysak.com/go/summergiveawaymember/

Download all of these products TODAY! This is shaping up to be the best Giveway of 2008 and the line up of gifts is awesome! Check out their Special Upgrade Offer, it will not disappoint you…… and check back often because more products are being added all the time.

Enjoy your new products.

Kind regards

Renate Schedl

A very personal note to you:

Each visitor who signs up for free download will give me a ranking point. These ranking points help me to climb up the pages. At the moment my gifts are on page 4 of 25. But my chances to get new subscribers grow with each place I can climb up.
At the moment I have 57 ranking points. To reach page 3 and stay there I need many many more ponts. The marketers up there already have big lists thus being far ahead with their ranking.

So if you want to download real good products for free don’t hesitate to use my link

www.dysak.com/go/summergiveawaymember

You still can signup as a JVpartner and contribute your own gifts thus gaining new subscribers to your list. If you do so, do not forget the link to Yorgoo signup in your email sending the download link to the visitor.

For a one time fee of $17 you get 50 ranking ponts and can contribute 3 gift pages plus you can include one resellerproduct into the rotator.
Join here as a JV partner. It works. I gained nearly 60 new subscribers in just 2 days. Now it’s up to me to give them a comfortable environment where they fell good and can buld our relationship.

www.dysak.com/go/summergiveaway

Thank you for your help and enjoy the products.

To Your Success,
Renate Schedl

I nearly fell of the chair…

Reading this article brought a completely other point of view regarding keyword search into my mind.

Up to now I was not so much interested to understand the whole adword and PPC stuff because within Yorgoo we have other ways to get known which fit our beginner’s budget.
But when I have read this article I was really shocked, how many additional thoughts you have to take into consideration when deciding which keywords you will use for your niche and your products.

For me the whole keyword subject is so important and so big and so timeconsuming and needs so much knowledge that I ask myself when there will be the first University for Keyword teachers will be opened. The Internet is full of students… but you really have to be lucky to find a good teacher too.

So take advantage of the chance you get  here and read everything I can share with you from Yorgo’s knowledge.

Learn and enjoy

Renate Schedl

June 17, 2008

Key-word related Traffic Criteria

How much traffic do you need to earn 100$ from Google AdSense?

To bring this question down to something measurable, we need to start with some assumptions:

1. Suppose you get for every click on a Google Ad on your site 10 cents
2. Suppose that 5% of your visitors click on a Google Ad
3. Suppose you are on Google’s top 10 on the concerned keyword search returns.
4. Suppose 50% of the reported searches concern Google, the rest Yahoo and MSN.

Difficulties:

1. Google Ads Clicks can return 2 cents or even a few dollars. The 10 cent assumption is therefore just for the purpose of calculation and before optimization as discussed in Yam, The Affiliate Mastery Book.
2. Google considers a 5% conversion rate as good. Most people would be below, however optimization as discussed in YAM allows expectations of above 5%.
3. The primary goal must be to reach Google’s top 10 on the selected key-words as about 80% of the serches concern page 1 of the search results and the other 20% go on page 2 and others. If you are on page two, divide your expectations by 4 or 5.

Let’s calculate now: 100$ correspond to 1000 clicks at 10 cents per click. If 1000 clicks represent 5% of my page-views (or visitors) then 100% equals 20 times more or 20,000 visitors per month or roughly 670 per day. If we use the Keyword Analyzer (you can get HERE for free) we see the following results on a keyword search for mp3:

The keyword analyzer is reflecting searches on Google, Yahoo and MSN.
We assume that 50% of the traffic reflected concerns Google.

If we go straight for the key-word mp3, we notice:
there are 20 000 searches per day.

50% is for Google, that’s 10′000 per day. If we are on the top 10 on Google under the key-word mp3, we share this traffic with 9 other sites on the left side and lets suppose 5 Google Advertisers.
There are thus 15 links sharing 10,000 visitors. 10,000 : 15 = 670 for each link on average!
Result: I reach my bench-mark and should expect under the given assumptions to earn $100 from Google AdSense in a months time.

This purely hypothetical example shows not only the importance of traffic, but also the importance of optimization.
If Google pays for every click 3 $ (yes, that exists) then you only need 33 clicks to reach your $100 and you need obviously a lot less traffic, something like 50 visitors per day will do.
I hope this will give an idea about the dimensions we have to think in when we select the niches we want to explore.

The good news is however: Google pays very little for our effort; there are much better ways to get rewarded for our work, using monetization features as discussed in Affiliate Mastery. or a mix of different monetization strategies.

Yorgo

Ycademy

To my valued visitors,

I’m glad to be able to share these articles about keyword search and analysing with you.
Not only have they a great learning and understanding effect, but they also show you how Yorgo is sharig his knowledge with his Yorgoo-Members - and that is done on a daily basis in our Yorgoo-Calls.

If you are living somewhere in the world where the time of the calls does not fit your rhythm of life, you can listen and watch the recordings the other day.

Learn while you earn and join our great international family. Find new friends, get free leads and free traffic within the Yorgoo Network and build your own network and business with our tools.

To your great success

Renate Schedl

Keyword Search: it’s all about Traffic

After yesterday’s samples on Obesity and Cancer, I will look into some other areas where popular searches are pointing to. remember: the important issue is traffic for the purpose of our excercise as traffic converts to income. You will notice: there is not much of a difference in our appreciation of traffic between YORGOO Traffic and Google Traffic: it’s the same principle as you need to match bench-marks to reach profitability.

1. Organic Gardening

With the two first key-phrases you participate in about 8000 searches:

2. Gold

Even if you are not a gamer….the traffic is on games:

3. Wedding:

Wedding toasts look like a great target…. … over 26 000 searches on 6 keyphrases!

4. Harry Potter

8000 searches on 8 small niches…

5.Pokemon

20 000 searches on reasonably small niches…

6. Games

Ammmmmazing 450 000 Searches on 10 key-phrases

7. Sex

35 000 searches on 3 key-words…

Let’s continue to work on your key-words at tonight’s call starting at 8 pm GMT+1 (London).

Yorgo

Ycademy

How and where to find

Profitable Keywords

Today I found this article in Yorgoopublishing and I think it is one of the best I ever read about "Keywordsearch".

Up to now I always felt like being on a roller coaster when it comes to this subject - a permanet up and down.

"Yes, now I understood", "I thought I understood", I still don’t really know how to do it right", "Oh yes, now I got it", "Can you help me, I must do something wrong" - this way it went nearly the whole last year and I slowly got so upset with myself. I always thought I was not stupid, but regarding keywordsearch I really have not eaten the wisdom with a silverspoon.

This article suddenly makes it all so clear to me. I can imaging Yorgo leaning back in his officechair holding his stomach and nearly dying from laughter, when he reads this. He would say, that he did not tell us anything else the whole time as he has written here in his article. And he is true, I only did not check it.

I think my mistake just was, that I always was searching for keywords in a huge niche like "Affiliate Marketing", "Work from home" and such alike.

But a few days ago I bumbed with a niche while searching for something else at google and I wanted to find out if this niche would be worth to talk about. I told Yorgo about it. He did a short keywordsearch and got so excited and shouted a German word, which unfortunately I cannot translate in english. For those who understand German - it was "Oberaffentittengeil".

And believe it or not, since this day my inner blokade against keywordsearch was broken and now I dare to say: "my God, I got it".

You will read about this niche as soon as I got my new Semiomantics XY Ycademy site in our June Seminar.

Sorry for this extremely long article including Yorgos advise about keywordsearch, but I had to tell you, why I think this article is extremely helpful and worth reading it.

To your success

Renate Schedl

How and where to find Profitable Keywords

by Yorgo

June 16, 2008

Tips and Principles

In recent days and in view of the new semantic Ycademy Publishing sites we received many questions about how and where to find "profitable" keywords and niches. The answer is not an easy one, the more that no one will reveal his main money making keywords. However I will try to give you some ideas and tips here after. If we talk about profitability, we need to define HOW we want to achieve the profit. For the purpose of this exercise, let’s assume we want to make $100 per month with Google AdSense.

Principle number 1: B2C is better than B2B

A Business to Customer approach is better than a Business to Business approach. The reason is simple to understand: how many of all internet users surf Google because they want to do business and how many search for a benefit, businesses (or publishers) provide? I have never come accross exact statistics, however let’s assume 1% of all users provide services, products or knowledge and 99% are looking for what’s on offer. If you target businesses, you target only 1 % of all users and you shut the dor to 99% of internet users, or you shut the door to 99% of the traffic. Google AdSense earnings are about the number of clicks and that’s largely function of the number of visitors, or short: Traffic.

Principle number 2: Search in your day to day life for a topic or niche

Start by asking yourself: "What are my main worries in day to day life?" The common answers could be something like: the cancer of a near parent or friend, my weight and shape, my month end, my mortgage, the health of my children, my over-stretched credit card, how to make more money, the heart condition of my grand-father, my grand-mothers alzheimers, the disability of a near friend …. my upcoming wedding, my divorce, mom’s birthday, my nutrition while being pregnant, … … just things from day to day life which worry YOUand with you thousands of people.

Principle number 3: Assess the daily traffic and the competition

I use the YORGOO Keyword analyser for this part as it gives me a list of related keywords as well as the daily traffic and the number of competitors iI have to face (Search returns).

Here an example on Obesity:

What I marked above is what I call my zone of intervention. If the main keyword Obesity gets over 3000 daily searches, we see that the competition is stiff and that we need to get ahead of over 30 Million competitors to reach the top 10 on Google. The ratio between the number of searches and the number of competitors is much more interesting between rank 2 and 25 on the keyword obesity. Childhood Obesity looks interesting with 1031 searches. Pair it with Child Obesity (516), Obesity in Children (339), Obesity in teens (160), Childhood Obesity Facts (139), teenage obesity (121), adolescent obesity (113), teen obesity (109), children obesity (92) and you are already at a total of searches of 2780 and in fact it all has to do with children related obesity. It’s then just important to create your categories and articles along the exact list of key-words you target. To increase the success in this niche, add closely related categories such as: Causes of Obesity (1031) Obesity Statistics (551) Definition of Obesity (129) That’s an additional 1711 searches. Add them to the 2780 from above and you get 4491 Now you have taken care of the problem and you may add now the solution (may be you are in the weight loss industry and want to sell products, health plans, weight loss plans, consulting?). Add now: Treatments for Obesity (121) Obesity help (151) You also can add topics related to America: Obesity in America (343), or others such as: research on obesity (225) and what is obesity (82)… Note that most of the above key-phrases concern sub-niches with below 1 Million Search returns on Google, an easy target for your Semiomantics site. By conquering the sub-niches you will gradually improve your ranking on the main term "Obesity" while always remaining in traffic rich environments.

Principle number 4: Be original

No, not everything has been said about your topic; the most important information is yet to be published and that is YOUR STORY! Existing published knowledge, mixed and enriched with your own story provides original content. Scientific knowledge has very little interest for as long as it is not tweaked into an emotional message. Your own personal experience, your feelings, your sufferings, your joys, your thoughts and your energy will add the salt to the soup and make it worth while slurping … reading … CONSUMING! Take another example from day to day life: besides obesity, who has not experience in the field of cancer? Be it a personal experience as a patient or as a family member of close persons who suffer from cancer.

Example: Cancer

The zone of primary intervention above shows a mix of cancer the pathology,and the astral sign Cancer. In this case we first need to filter what’s of interest to us. Also, you note that "Breast Cancer" is a mega topic while "Breast Cancer Symptoms" is in the Quick-reach Zone for your Semiomantics site! Important is not just to talk about cancer, but about YOUR Cancer, the one YOU are sufferuing from or the one a family member is suffering from. Living with a person who is suffering from cancer is not easy since people close by suffer as well and are not supposed to show their pains. The same would aply to AIDS or Alzheimers and so on. Topics such as "How I cope with m breast cancer, how I cope with post-surgery effects, how …." are of the utmost interest because these are stories written by real life. Your story is original, emotional, subjective and that’s exactly where you create the empathy necessary to keep people coming back to read your next article.

Principle number 5: Don’t just inform, COMMUNICATE

There is a lot of information already online and information as such has no value if it is not proliferated to the target audience. And even if you reach the target market, you notice that some publishers are more successful than others. If you write about prostata cancer in a scientific magazine, you get a few hundred, may be a few thousand readers. If you publish in the New York Times, its a few hundred thousand, and if it’s in Popular Magazines you write about a Star suffering from Prostata Cancer, you reach millions. Information is flat, factual, information is a Raw Material! By tweaking it and by working with it, by giving it the right framework and by presenting it in a specific way, in a specific light and under a specific angle you will interest your target audience. What’s your target audience any way? If you follow our example here and you go for Google AdSense, then you need loads of visitors, loads of traffic, since the earning-potential per visitor is very limited (a few cents per click in most cases). That means you aim for a popular audience. If you need loads of traffic, you need to attract masses, you need to be popular and write for masses. Your first objective being to be found by people using the search engines, your second is to build loyalty. Just information is OK to get one time visitors. Communication is what makes people come back, what builds loyalty, what builds a growing readership, a community, a group of like-minded people around you and your publication. Communication is when beyond delivering information you actually TOUCH people, it’s when you deliver more than just brain food, it’s when you touch feelings, the soul, the heart … it’s when you manage to link to people, when you trigger reactions, when you ultimately succeed to plug-in and vice versa. Communication is when your message is delivered and received. Communication is when you create empathy! That is why it is so important to use communication tools and means adapted to the expectations of your targeted audience. Don’t use a vocabulary most people wont understand, illustrate your publication with pictures, use examples, testimonials (your personal testimonial above all). Use technology people have no problem with (don’t publish videos where visitors first need to download and install aplayer…). Make it easy to read you (font and font size) make it pleasant to see your site (colors, design), make it easy to surf your site and to find what people may be looking for (lay-out, internal search, site map and so on).

Principle number 6: Trigger Reaction

As lined out above, the first priority is to get visitors to our site. Traffic is generated organically by the fact that we occupy top 10 positions in traffic rich key-phrases on Google for example. Once your visitor is on your page, your main objective is to keep him there and if possible to make him return. Google Ads won’t help you to achieve this objective, to the contrary: they send people away from your site and you are paid for providing traffic to Google’s advertising customers.

Why would you like visitors to stay on your site?

First because you want to communicate, you want to deliver your message and you would like your message to be well received. Second, if your site is of interest, visitors will bookmark your site, sign-up with your RSS feed, subscribe to your newsletter, giving you additional chances to deliver content and ads to these visitors. Third, what starts with a visitor, may convert into a contributor adding thus more contextual content to your site and increasing its interest, popularity and authority attracting thius more traffic to your site.

How do visitors react?

On information people’s reaction is rather flat: they grab the information, they may retain the informative content of your publications and they will forget…YOU rather quickly. On Communication: it’s more about how you deliver information than what the information is all about! Readers will retain a mix of informative content and personalized, emotional content created by YOU. You start building YOUR personal profile and authority. You also start to trigger emotional reaction, you trigger re-ACTION. The reaction can be in form of an opt-in or visitors may leave a comment, start a discussion on your site and ultimatively contribute to your content and the value of your site.

Principle number 7: Let other people work for you

To top a niche or a category, you need content, good content and loads of it. The better you communicate, the more reaction you will get from your readers and the more contributions will be created by your visitors. They start working for the good of your site. You can take it further and invite contributors to become co-authors of your blog to enrichen the content, to diversify the sources and to share the work load. Think about the Social Networking Buzz: Facebook, MySpace and all the others: they put at our disposal a handfull of toys such as blogs, chats, upload features for video, images and audio and they let us link with other users, that’s it. The rest and the wealth and value of the sites are generated by the USERS! It’s free for Facebook and MySpace and it builds value for Facebook and MySpace. This shows a historic wealth-building strategy: let other people work for you without paying them and sell the fruit of their labor to make money for yourself. Amazing, no? And good old Abe (Lincoln that is) was fighting against that business model 150 years ago. Yeah, we fought for eradicating it, with arms, with emotion, with hands and feet…and today the most popular websites and places on earth are MySpace, Facebook, YouTube and similar, where people deliver work, without being paid (slaves were fed at least…no food no health and no labor). And whenthe sites are sold or the shares traded, the members, users and their work is sold! What we can deduct is that one thing is more important that Money: it’s The 15 Minutes of Glory Principle: people don’t mind giving away the most precious goods they have (their thoughts, time, spirit, work, money…) just for becoming VISIBLE, for exhibiting whatever they want to exhibit. I don’t intent to be cynic about this issue; I just observe the phenomenon and I try to understand the mechanisms which we then can translate into strategies to profit from the phenomenon. To conclude: make you site interesting, interesting for your readers and trigger reaction, let people express them-selves, give them the opportunity to enrichen your site, to use it as a discussion platform, a place where they like to return to and to comment, contribuite, click on an ad … increase your wealth.

Principle 8: There is only one thing worse than BAD Press…

…and that’s NO press at all. Remember this one! May be this is the reason why so many people do anything, just about anything, to become visible (the 15 Minutes of Glory again). Better bad reaction than no reaction. The same applies also to your content. While most people are writing in a positive way about their topics and niches, others are just negative and isn’t it interesting to notice that negative, critical, polemic content gets often great listing and ranking? Controversy stimulates reaction, reaction builds your site, it’s a way to become visible as well. Negative articles are often full of emotion, hatred and similar. Emotion triggers emotion and emotional reaction. Example: Write one negative article about say, your preferred Herbalife Product, and you may trigger tons of Herbalife Distributors to react with a comment, building thus content and traffic for you and why not wealth by clicking on Google Ads? Get the point? Reactions are created best by emotion, positive or negative … the worst is no article, no publication from you end, then the second worst are articles without emotional content as they inform in the best case but they don’t communicate. Communication is when you trigger material or immaterial reaction! And all starts with a keyword. Notice: traffic is where there are keywords that bear emotion, that represent topics where people are likely to develop emotion and emotional reaction.

Conclusion

The easiest way to find high traffic keywords and niches is first in your own emotional sphere. That’s peobably also where you will find the topis where you will be able to communicate emotionally without too much effort.

Once you have a general idea, just assess the market (number of searches) and competition (number of search returns) and short-list the main keyphrases with high traffic and reasonable competitivity (make this your main keywords for your site, Title, Tag line and categories.

The additional keyphrases resulting from your search may be used for your article slogs…that’s it!

I hope this article will help you to choose your niche, your topic for your new Ycademy Publisher Site. Yorgo